May 4, 2016
Marketing attribution

Hidden Secrets of Marketing Attribution Revealed!

Marketing analytics is definitely booming. In fact, the amount spent on it is predicted to increase by a whopping 73% between 2015 and 2017. However, some marketing managers are wondering if it’s really worth it – if it is really a cost-effective way to drive sales. The short answer is […]
April 27, 2016
Cohort analysis

Why Cohort Analysis Trumps Calendar Analysis Every Time

Many businesses and marketing professionals are accustomed to using calendar analysis to understand customer behavior in specific intervals of time. However, there’s a number of limitations to any approach that treats customers the same. Cohort analysis provides better marketing metrics because it can determine customer conversion speed and help generate […]
April 13, 2016
Marketing attribution

Putting the Pieces of Marketing Attribution Together

Financial managers once wished they had more data to understand what drives sales. Now, in a twist worthy of O. Henry, they have so much data that it’s sometimes impossible to figure things out. Specifically, the challenge of figuring out accurate marketing attribution data can feel insurmountable – like trying […]
April 11, 2016
Complexity of simplicity

If Simplifying Was Easy, Everybody Would Be Good At It

When it comes to marketing and sales, it never hurts to have more information to bolster sales and marketing performance analysis. However, there are so many business software applications in use that it all becomes very complex. There’s so much information for any individual or team to monitor people lose sight of what […]